WhatsApp Business Platform

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A young woman in a grey sports bra with a white towel around her neck and earphones in her ears, in the gym smiling at her phone, with a popup showing her speaking with a gym equipment retailer about purchasing a purple foam roller, made by ConvoCart

How WhatsApp Boosts Your Store To New Levels

WhatsApp isn't just another messaging app—it's become a powerhouse for modern businesses. With nearly 3 billion users globally and around 200 million using Business tools, it's an ideal channel to build relationships and drive sales.

WhatsApp is a “bedrock for business messaging”
— Mark Zuckerberg

Mark Zuckerberg

What is the WhatsApp Business Platform?

This isn't the free WhatsApp Business app your cousin uses in his bakery which is often limited to 250 daily conversations—it's an enterprise-grade solution designed for medium to large businesses, especially ecommerce stores:

  • Scalable teams & integration
  • Support hundreds to thousands of agents via CRM bots and services.

  • Automation & chatbots
  • Fully automated customer journeys—welcome messages, order tracking, FAQ bots, upsell nudges.
    Click here to read our AI Chatbot page and learn more about how we integrate this.

  • Official verification
  • Green—check business profiles boost trust and CTRs (click-through rates).

  • Message templates & notifications
  • Pre—approved templates power notifications (shipping updates, appointment reminders, promos)—under strict compliance which ConvoCart will handle for you.

  • System integrations
  • Connect to ERPs, CRMs, support tools, analytics platforms.

In contrast, the free WhatsApp Business App is limited: max 4 agents per account, manual messages only, and no bot integration—ideal only for micro-businesses.

Why It's An Absolute Game-changer For Ecommerce:

  1. Open rates often near 98%

    Brands achieve staggering visibility—98% open rates and quick reads 👀, compared to emails which often are as low as 20%.

  2. Click-through & response performance

    40% response rates vs ~6% on email, sometimes even less, and over 100 milion customers message businesses daily.

  3. Low CAC (customer acquisition cost)

    Message costs are small, especially when you tap into cost-per-conversation pricing, driving higher ROI.

  4. High ROI potential

    Track clear KPIs—open, click-through, conversion, revenue per recipient.

  5. Perfect for conversion boosts

    Ideal for abandoned cart reminders, order updates, promo blasts. Catalogues in chat ease seamless buying flows.

  6. Improved brand loyalty & LTV

    Personalised automated journyes help boost lifetime value and lower CAC, giving high ROI.


Four Key Benefits We Deliver

  • Scalable operations  -  From one to hundreds of agents, with CRM & AI integrations.
  • High engagement  -  Nearly universal open rates, fast responses, and massive CTR.
  • Lower cost & higher ROI  -  Precise cost-per-conversation and revenue tracking.
  • Better customer experience  -  Automation, personalisation and end-to-end encryption.

“You miss 100 percent of the shots you don't take”
— Wayne Gretzky

Mark Zuckerberg

The Impact of WhatsApp in Ecommerce is Real. You Cannot Ignore It

Chat-based commerce isn't just for local markets—it's gaining momentum globally, shaping shop-to-chat journeys that outperform cluttered inboxes.
Around 175 million people engage with brands daily and 40 million browse catalogues monthly. It's really no joke.

Coupled With Artifical Intelligence (AI)

The future is today, and artifical intelligence is inevitable. Use it before your competitors outperform you into the ground.

You can read more about how we use AI to take WhatsApp Marketing to the next level.